About Us

We are SHHH, an independent clothing brand born in 2019 and shaped by the vision of our founder, known as Uncle Vova. We came into this world quietly — almost unnoticed — but with an intention to speak louder through shadows than others do through noise.

Our essence is modern gothic. We draw strength from silence, mystery, and the beauty hidden in the darker corners of the world. Minimalism, muted tones, and subtle yet intentional details define who we are. Each piece we create carries a story — about urban myths, inner worlds, and the power that doesn’t need to be shouted to be real.

We live and breathe in Georgia, a land woven with contrasts — ancient stones, narrow alleys, raw nature, and deep cultural echoes. This place shapes our identity. Its mysticism, its quiet strength, and its timeless atmosphere flow into every collection we release.

We are more than clothes — we are the space between light and shadow, a whisper that lingers, a feeling you can wear. If you understand silence the way we do, then you already know us.

Sole Proprietor Mosaic Concept
Georgia, Tbilisi, Krtsanisi District, Ortachali St., Building 8, Identification code: 01015016386
595770116